One idea, from a favicon to a building.
Our own identity. A drawn wordmark, three colours and one graphic device, built so the brand explains the company without a service menu.
- Client
- Solveware
- Year
- 2026
- Sector
- Innovation
- Location
- Johannesburg
- Work
- Brand, Strategy
The problem
A company that refuses to sell a service menu still has to explain itself in ten seconds. The identity had to carry the idea on its own: chaos in, one exact answer out.
What we built
- A drawn wordmark: eight letters with no typeface underneath, ending in a resolved E of three lines.
- Seven colour tokens. Red is kept for the E, the answer and one action per screen.
- The Resolve: a photographic treatment that moves left to right and comes into focus.
- 112 icons on one 48-unit grid, each carrying a single red line.
- Rules for voice, motion, layout, data and brand architecture, in a 108-page book.
The result
One system that runs from a 16 px favicon to a building fascia, used across every Solveware touchpoint. This website is built from it.
- Pages of guidelines
- 108
- Icons on one grid
- 112
- Colour tokens
- 7
- Typeface family
- 1
Next project
A website that resolves as you scroll.
Bring us your bottleneck.
You give us your toughest challenge. We build the exact answer.